Bottled water's purpose serves no greater call than now. As we write this, members of the International Bottled Water Association are springing into action to donate what will undoubtedly amount to hundreds of thousands of bottled water servings to earthquake victims in Haiti, whose potable water sources have been devastated in the wake of this tragedy.

How can you help?

CONSUMERS: The quickest way to make a donation of $10 to the American Red Cross is by texting “Haiti” to 90999 on your cell phone. It requires no credit card or payment information and takes a matter of seconds (your phone bill is billed directly).  This texting effort is backed by the U.S. State Department, and those funds will go directly to support American Red Cross relief efforts in Haiti.  You can also make an unrestricted donation to the International Response Fund at www.redcross.org or by calling 1-800-REDCROSS (1-800-733-2767).

INTERNATIONAL BOTTLED WATER ASSOCIATION MEMBERS OR OTHER BOTTLED WATER COMPANIES: The International Bottled Water Association and Bottled Water Matters have been in touch with the American Red Cross (ARC) throughout today about how members of the International Bottled Water Association may be able to assist with bottled water donations. ARC staff indicated to us within the past hour that relief efforts are still very much focused on search and rescue, and that the relief effort is going to be a long one. They appreciate Bottled Water Matters' support, but are still trying to determine exact needs in regards to product donations. We are hoping for further word from the ARC very soon about if and how IBWA members may be able to assist with bottled water donations, and we will let you know as soon as we have more information to share with you.

Thank you again for your philanthropy, and please do not hesitate to contact IBWA with any related concerns or questions.